Coors Brewers Ltd were evaluating the option of outsourcing their graduate recruitment against managing it in-house. The increasingly competitive market had made it increasingly difficult to find the highest calibre graduates.

The Brief

Coors required Bright Futures Resourcing to find 4 top-tier graduates to join their fast-track sales programme.
They needed a more efficient, less time consuming and above all, less expensive recruitment process.

The Process

Bright Futures Resourcing visited Coors Brewers to fully understand the business and its requirements.
Bright Futures Resourcing managed extensive initial candidate screening, interviews and assessment centres.
A selection of graduates were identified to meet Coors Senior Management at a final one-day assessment centre which was also attended by graduates from the Coors in-house process.

The Success

Of the 5 candidates selected by Coors, 4 had been put forward directly by Bright Futures Resourcing.

As a result of this success, Coors later requested a further 4 sales graduates and 4 production/engineering graduates to be sourced exclusively by Bright Futures Resourcing.

What Coors said...

"We wanted Bright Futures Resourcing to supply us with graduates for our own selection event who had already been screened and were quality people who we would like to work in Coors.

Now we only run a one-day selection event so that our Senior Managers can assess the 'top-tier of Graduate cream' that Graduate Success has supplied.

Bright Futures Resourcing were aware of the Coors' competencies and tailored their assessment days to find the candidates who were able to demonstrate these competencies to the highest level.

Coors would definitely use Bright Futures Resourcing in the future."

HR Manager, Coors Brewers, Burton-on-Trent.